David Bruce    David Bruce
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Commercial Achievements


Nov 2017: At the 2017 NWN Best in Business Awards, David was delighted to be awarded ‘Entrepreneur of the Year’ in recognition of being Chairman of The Bruce Trust, Cobbs Farm Company and The West Berkshire Brewery PLC.


November 2017: At the British Institute of Innkeeping NITA 2017 Awards, David was also delighted to receive The Franca Knowles Award for Devotion of Energy, Spirit and Life to the Hospitality Sector.


2016:  Co-founder and Chairman:

·         The Summit (City) Pub Co. Ltd;

·         The Phoenix (City) Pub Co. Ltd;

·         The Liberty (City) Pub Co. Ltd

Three new pub companies funded under the Enterprise Investment Scheme via The City Pub EIS Fund. The pubs trade under the generic brand name of Mosaic Pub & Dining (www.mosaicpubanddining.com).


2015: Co-Founder and Chairman:

·         The Sovereign (City) Pub Co. Ltd;

·         The Galaxy (City) Pub Co. Ltd;

·         The Pioneer (City) Pub Co. Ltd

Three new pub companies funded under the Enterprise Investment Scheme via The City Pub EIS Fund. The pubs trade under the generic brand name of Mosaic Pub & Dining (www.mosaicpubanddining.com).


2013: Chairman of The West Berkshire Brewery PLC (www.wbbrew.com)

Berkshire's longest-established and largest brewery.


2011: Co-founder and Chairman of The City Pub Company (East) PLC and The City Pub Company (West) PLC (www.citypubcompany.com)

Two business start-ups which have raised between them over £28m. under the Enterprise Investment Scheme and now own 34 free houses from Exeter to Norwich via London and Brighton, including 6 micro-breweries.


2006: Co-founder and Chairman of The Country Food & Dining Group of Companies:  now known as Cobbs Farm Company Limited (www.cobbsfarmshop.co.uk), a business start-up funded under the Enterprise Investment Scheme now owns 7 farm shops and an award-winning vineyard. Alder Ridge Vineyard (www.alderridge.co.uk) was started in 2011 when 4,500 Pinot Noir and 1,500 Chardonnay vines were planted at Cobbs Farm Shop near Hungerford. Since then, several prestigious awards have been won including:

• Alder Ridge Blanc de Noirs 2013:
Silver at the International Wine Challenge 2016;
Gold at The Champagne and Sparkling Wine World Championships 2017.

• Alder Ridge Classic Cuvée 2013:
Silver at The Champagne and Sparkling Wine World Championships 2017


2004: Co-founder and Director of Convivial London Pubs PLC


2000: Co-founder and Chief Executive of The Capital Pub Company PLC


1993:  Marketing and Development Director of Grosvenor Inns PLC


1990’s: Co-founder and investor in:


The Paris Real Ale Brewery and The Frog & Rosbif pubs in France (www.frogpubs.com)

The Brooklyn Brewery in New York City (www.brooklynbrewery.com)

The Phantom Canyon Brewery in Colorado Springs (www.phantomcanyon.com)

Wynkoop Brewery in Denver, Colorado (www.wynkoop.com)

Brew Moon in Boston, Mass

Elysian Brewery in Seattle (www.elysianbrewing.com)


1980: Co-founder of the Small Independent Brewers Association (now the Society of Independent Brewers) www.siba.co.uk


1979: Founder and Chairman of Bruce’s Brewery PLC and the Firkin Pubs


1969: Brewer and Sales Manager at Theakston’s Brewery Ltd

1966: Management Trainee with Courage, Barclay & Simonds Ltd




Britain’s Beer Revolution by Roger Protz and Adrian Tierney-Jones, published in 2014 by CAMRA Ltd.
“It wasn’t until the 1980’s that the brewpub made a noticeable return to London through David Bruce’s Firkin chain, which offered drinkers what was then a novel glimpse of a brewery at work while they drank”.

“Brewpubs: perhaps the most democratic expression of brewing there is”


Brew Britannia – The Strange rebirth of British Beer by Boak & Bailey, published in 2014 by Aurum Press.

“The roots of this sudden boom [in brewpubs after 1979] can be traced to the arrival on the scene, and instant success, of the Firkin chain of brewpubs… which, in may ways, prefigured that of the more modern craft breweries”.


The Craft Beer Revolution by Steve Hindy, published in 2014 by Palgrave Macmillan

"Many of the pioneers attended the first Homebrewers and Microbrewers Conference held in 1982 in Boulder, Colorado.  Charlie Papazian, President of the American Brewers Association, was proud of the number of brewing-world luminaries who attended.  Among them was David Bruce, the Monty Python of the British microbrewing movement and founder of the Firkin chain of brewpubs".


The Oxford Companion to Beer, edited by Garrett Oliver, Masterbrewer of the Brooklyn Brewery, published in 2012 by Oxford University Press.

“David Bruce has played a catalytic role in the craft brewing revival in Britain and beyond… The popularity of his Firkin pubs did not go unnoticed in the United States… Many American brewers have credited Bruce as their original inspiration and he later invested in several American craft breweries”.


Microbrewed Adventures by Charlie Papazian, President of the American Brewers Association, published in 2005 by HarperCollins.

“I believe that David and Louise Bruce, more than any other individuals, were responsible for igniting the worldwide brewpub revolution… David and Louise ignited not only America but the world”.


Entrepreneur – Eight British Success Stories of the 1980s by Paul Burns and Tony Kippenberger, published in 1988 by Macmillan.  Forward by Prime Minister, Margaret Thatcher, “I congratulate all those featured in this book for their drive and determination to succeed despite the many difficulties they faced…”.


The New Beer Revolution by Brian Glover, published in 1988 by David & Charles Publishers

"David Bruce was the pioneer who popularised home-brew pubs, beginning with The Goose & Firkin in Southwark in 1979.  His madcap style was imitated but never matched by others, including the national brewers".


Londoners by Richard Bourne, published in 1981 by J.M. Dent & Sons Ltd

"David Bruce, aged 31, is the brewer of Bruce's Bitter at The Goose & Firkin, the first new brew pub in London for many years.  He frequently runs from his home in Clapham to brew at The Goose & Firkin at 6 am".


The Death of the English Pub by Chris Hutt, published in 1973 by Arrow Books

"Paul Theakston and David Bruce are certainly the youngest management team in the brewing industry.  Like Young's, (Theakston's) policies are aimed at promoting their traditional approach rather than ditching it.  They have been remarkably successful to date".